Main Content
Why Cusick Motorsports
Why Cusick Motorsports?
Indianapolis 500
The Cusick Motorsports
VIP Experience
Generating Value At Every Step
B2B Via VIP
- We create direct access to key decision makers within our internal and extended networks, enabling you do drive business from the drop of the green flag.
- All our VIP Events are not only once-in-a-lifetime experiences, but set up for relevant people to build relationships and do business together.
Branding
- With a national TV audience of 5M+ and onsite attendance of over 500,000 fans at the Indy 500, we bring engaged, educated fans directly to you.
- Branding opportunities on our race car, in the pit and garage area, race suit, crew gear, as well as via merchandise and promotional fliers.
Digital Media
- We use motorsports to capture and produce custom content for our partners, including TV commercials, as well as web and social media content.
- We create targeted PR and social media campaigns that drive more engagement and awareness for our partners and their key offerings.
Experimental
- We create direct to consumer access to over 500,000 fans at the Indy 500 and over 1.5M fans at IndyCar events nationwide.
- From booth activations to data-capture via fan contests, we create valuable touch points for our partners and fans alike.
The Indy 500 partnership with Cusick Motorsports was the highlight of our year. As a brand anchored in sport, but not motor racing, we flourished with a new found customer base who is passionate and sports-minded. In our own industry, golf being part of the Indy 500 increased our 'cool factor’ exponentially leadting to customer excitement, anticipation and interaction.
Lisa O’Hurley
CEO/Founder Lohla Sport
I have been in my industry since 1995 and have done a lot of customer included trips. Nothing has ever come close to what me and my group experienced over the last 5 days. From start to finish it was the most organized, well ran and overall amazing trip I have ever been a part of. Everyone within the Cusick Motorsports organization was top notch. Our customers told me over and over just how incredible this trip was. It is something that will stick with each and every one of us. I am still on cloud nine and not sure when I will come back to reality.
Robbie Kelley
Southcentral Sales Director, Sierra Pacific Windows
The social media results from the partnership were unprecedented. I’ve never seen our mentions on Twitter so high. This definitely shows the power of finding the ‘right’ conversations to join and the benefit that can bring to the brand. It also shows how more effective it is to have influencers to talk about us, rather than it being a one-way push.
Bridget Benelisha
Director, Public Relations, Expedia Group
Success Stories
Access Granted
All our partners have access to our networks.
We make it easy to access the right people at the right companies. all with the shared mindset of driving business via motorsports.
