“The Indy 500 partnership with Cusick Motorsports was the highlight of our year. As a brand anchored in sport, but not motor racing, we flourished with a new found customer base who is passionate and sports-minded. In our own industry, golf being part of the Indy 500 increased our ‘cool factor’ exponentially leadting to customer excitement, anticipation and interaction.”
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Success Stories
Lisa O'Hurley, Founder CEO, SPORT
“The Indy 500 partnership with Cusick Motorsports was the highlight of our year. As a brand anchored in sport, but not motor racing, we flourished with a new found customer base who is passionate and sports-minded. In our own industry, golf being part of the Indy 500 increased our ‘cool factor’ exponentially leadting to customer excitement, anticipation and interaction.”
Lisa O'Hurley, Founder CEO, SPORT
“The Indy 500 partnership with Cusick Motorsports was the highlight of our year. As a brand anchored in sport, but not motor racing, we flourished with a new found customer base who is passionate and sports-minded. In our own industry, golf being part of the Indy 500 increased our ‘cool factor’ exponentially leadting to customer excitement, anticipation and interaction.”
Lisa O'Hurley, Founder CEO, SPORT
I have been in my industry since 1995 and have done a lot of customer included trips. Nothing has ever come close to what me and my group experienced over the last 5 days. From start to finish it was the most organized, well ran and overall amazing trip I have ever been a part of. Everyone within the Cusick Motorsports organization was top notch. Our customers told me over and over just how incredible this trip was. It is something that will stick with each and every one of us. I am still on cloud nine and not sure when I will come back to reality.
Robbie Kelley, Southcentral Sales Director, Sierra Pacific Windows
“The Indy 500 partnership with Cusick Motorsports was the highlight of our year. As a brand anchored in sport, but not motor racing, we flourished with a new found customer base who is passionate and sports-minded. In our own industry, golf being part of the Indy 500 increased our ‘cool factor’ exponentially leadting to customer excitement, anticipation and interaction.”
Lisa O'Hurley, Founder CEO, SPORT
“The Indy 500 partnership with Cusick Motorsports was the highlight of our year. As a brand anchored in sport, but not motor racing, we flourished with a new found customer base who is passionate and sports-minded. In our own industry, golf being part of the Indy 500 increased our ‘cool factor’ exponentially leadting to customer excitement, anticipation and interaction.”
Lisa O'Hurley, Founder CEO, SPORT
“The social media results from the partnership were unprecedented. I’ve never seen our mentions on Twitter so high. This definitely shows the power of finding the ‘right’ conversations to join and the benefit that can bring to the brand. It also shows how more effective it is to have influencers to talk about us, rather than it being a one-way push.”
Bridget Benelisha, Director, Public Relations, Expedia Group
“The Indy 500 partnership with Cusick Motorsports was the highlight of our year. As a brand anchored in sport, but not motor racing, we flourished with a new found customer base who is passionate and sports-minded. In our own industry, golf being part of the Indy 500 increased our ‘cool factor’ exponentially leadting to customer excitement, anticipation and interaction.”
Lisa O'Hurley, Founder CEO, SPORT
“The Indy 500 partnership with Cusick Motorsports was the highlight of our year. As a brand anchored in sport, but not motor racing, we flourished with a new found customer base who is passionate and sports-minded. In our own industry, golf being part of the Indy 500 increased our ‘cool factor’ exponentially leadting to customer excitement, anticipation and interaction.”
Lisa O'Hurley, Founder CEO, SPORT
