Cusick Motorsports Becomes Platinum Partner at 2025 PRI Hoosier 500
Monday, February 3, 2025
INDIANAPOLIS – The PRI Hoosier 500 is proud to announce Cusick Motorsports as a Platinum Partner for our 2025 event. This partnership generates new opportunities for the event’s growth as both entities work towards bolstering the World’s Greatest Sim Race.
As a Platinum Partner, Cusick Motorsports will be prominently displayed across PRI Hoosier 500 properties this year. This includes a presence as part of the PRI Hoosier 500 contingency program, digital representation across the race’s social and web footprint, and engagement across broadcasted PRI Hoosier 500 on-track sessions.
“It is an honor to welcome Don Cusick and Cusick Motorsports into the PRI Hoosier 500 family as our first Platinum Partner,” said Tanner Watkins, president and co-owner of the PRI Hoosier 500. “Don’s commitment to creating an organization that helps connect the INDYCAR world has been a blessing to the racing community, and we are so excited to play a small role in that as he brings the Cusick Motorsports brand to the PRI Hoosier 500.”
“It’s no secret what Don has been able to do since entering the IndyCar world a handful of years ago,” said Ryan Schuld, chief development officer and co-owner of the PRI Hoosier 500.
“To have him be a part of our event only helps this event grow and connect the racing community together. He has and will continue to be an integral part in making this event go. The Hoosier 500 community may be Dreyer and Reinbold fans this May as well!”
Cusick Motorsports was founded in 2021 by entrepreneur Don Cusick, was created to make the racing industry more accessible to all. The organization is designed to curate bespoke programs that create unforgettable experiences and drive business for their partners.
“It’s such a pleasure to be involved with the PRI Hoosier 500,” said Don Cusick, managing partner of Cusick Motorsports. “We are always looking for unique ways to promote our brand and connect with the IndyCar fan base, and we are firm believers in and supporters of this exciting racing product that Ryan and Tanner have created.”
In addition to their contributions to the event as a Platinum Partner, Cusick Motorsports will also donate a limited edition Olomogato watch in the team’s colors to the winner of the 2025 PRI Hoosier 500. The watch serves as a commemorative centerpiece in what will be an impressive prize pack for December’s 500-mile race winner.
To learn more about the efforts of Cusick Motorsports and their drive to the 2025 Indianapolis 500 presented by Gainbridge, follow them on social media (@CusickMotorsports on Facebook and Instagram; @CusickMsports on X) and visit their all-new website at CusickMotorsports.com.
ABOUT CUSICK MOTORSPORTS
Cusick Motorsports, founded in 2021 by entrepreneur Don Cusick, was created to make the racing industry more accessible to all. Cusick Motorsports creates bespoke programs for its partners and creates unforgettable experiences that help drive meaningful relationships and business. The threshold for getting into the industry has not been easy for most individuals and companies. As an entrepreneur in the healthcare industry for over 40 years, Don Cusick saw the opportunity to make the motorsports industry more accessible for all, and Cusick Motorsports was founded.
ABOUT THE PRI HOOSIER 500
The PRI Hoosier 500 was created in 2019 in an effort to personalize Indianapolis’ Memorial Day classic into a virtual “500” for sim racing competitors – complete with authenticity that positions the event firmly as the World’s Greatest Sim Race. The goal of the event is to present racers with the closest experience possible to what drivers in open-wheel racing enjoy each May. The PRI Hoosier 500 is owned and operated by Indiana residents Ryan Schuld and Tanner Watkins, who are dedicated to elevating the event in the sim racing industry.
ABOUT PERFORMANCE RACING INDUSTRY
Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier auto racing trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com.